Corporate and Business intelligence, a young discipline in French-speaking Switzerland

Despite efforts to raise awareness and educate the public on this topic, corporate and business intelligence is still a young and often little-known discipline. Few SMEs conduct business intelligence and when they do, it is usually done in a random and sporadic fashion.

In France, SMEs have been aware of the importance of corporate and business intelligence and strategic information since 1994 with the Martre report and the Carayon report in 2003. In French-speaking Switzerland, attempts to raise awareness of the discipline started in 2006.

A lack of human resources and time, and poor knowledge of the sources and tools used, are the main obstacles that hinder a business intelligence approach at SMEs in the region.

The intense competition and growing complexity resulting from globalization have made corporate and business intelligence a crucial asset for Swiss companies in supporting their strategic plans.

Geneva Intelligence detects the early signals - by definition hard to identify – and synthesizes them to create added value for decision-making.