Corporate and Business Intelligence

  • Business-IntelligenceMonitoring strategies
  • Competitive and market intelligence
  • Benchmarking
  • Technology intelligence

Case study: Implementation of competitive intelligence strategy

Context   

A manufacturer wants to map its competitive landscape and its competitors’ added value on a given territory

Procedure 

Implementation of a competitive and technology focused intelligence strategy
Identification and mapping of competitors
Identification of clients’ needs 

Achievements

Improvement of the commercial offer
New partnerships
Necessity to monitor changes in the competitive landscap
Implementation of monitoring on a regular basis